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Welcome to My Data-Driven World
As a Business Intelligence Analyst and SQL Developer, I specialize in transforming raw data into actionable intelligence. From crafting robust SQL queries to designing insightful dashboards, I help organizations make smarter, faster decisions.
Whether you're looking to streamline reporting, optimize data architecture, or uncover hidden trends, you're in the right place.
Let’s turn your data into your greatest asset.
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I have strong technical expertise across multiple data and BI tools, including Power BI, SQL (T-SQL & PostgreSQL), Python, Excel, and Qlik Sense. My skills allow me to design and deliver end-to-end reporting solutions, from extracting and transforming complex data to creating interactive dashboards and insightful visualizations. With experience in query optimization, automation, and data modelling, I am able to transform raw data into actionable insights that support informed decision-making and business growth.
Advanced formulas, pivot tables, for reporting and modelling.
Designing interactive dashboards, writing DAX
Schema design, query optimization, and integration with BI/reporting tools
Data analysis and automation using Pandas, NumPy, ETL scripting
Developing dashboards, transforming data, and for efficient reporting
Writing complex queries and managing relational databases
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About Me – Norah Siddy Malema
I’m a Business Intelligence Analyst and SQL Developer with over 10 years of experience in data analytics, reporting, and database development. At Blue Label Connect, I specialize in building end-to-end BI solutions—from integrating complex data sources and optimizing SQL processes to creating dynamic dashboards with tools like Qlik Sense, Power BI, and SSRS. My work is driven by a passion for automation, problem-solving, and delivering accurate, actionable insights that support business growth.
With a National Diploma in IT (Software Development) and certifications in SQL Server, Business Intelligence, and Data Visualization, I bring both technical expertise and business insight to every project. I'm currently advancing my Python skills and enjoy mentoring, knowledge sharing, and continuous learning. Whether working independently or with a team, I focus on turning data into real business value through clarity, efficiency, and strategic insight.
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WorkplaceClientsRoleEntsika Consulting ServicesCity PowerSQL Data AnalystRetail Mobile Content SpecialistEdcon, Vodacom, MTN, Cell CSQL Data AnalystBlue Label ConnectC-Connect, Cell C, RCS, Direct Clientele, African Bank, Vodacom, Cell CBI Analyst
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